Idaho Digital Learning

Idaho Digital Learning is Idaho's state-sponsored online learning program. Created by state legislature in 2002, Idaho Digital Learning provides comprehensive online courses to thousands of students across the state. We partnered with IDL to rebrand the program and revitalize the website.

  • Carew Co, Boise ID
  • 2009-2010
  • Branding, Information Architecture, Interface Design, User Experience, Front-end Development
  • idahodigitallearning.org

Description //

After a period of rapid growth they realized the needed to step back and realign the core brand and bring all their related programs under one umbrella. We developed a dynamic identity system that unified all the subsidiaries with a consistent mark and typeface. We then audited their existing websites and completely reorganized and simplified content within a single online platform.

Primary identity design
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Subsidiary identities with alternating color palette
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Website user experience flow chart
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The ridiculously large sitemap
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Homepage
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Login dialogue box
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Students landing page. Each section is color coded to a subsidiary program and audience.
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Professional Development program content page
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Centralized dashboard for the different online learning tools
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Project Credits

Creative Director
Paul Carew
Interaction Designer
Ryan Lascano
Copywriter
Leigh Ann Dufurrena, Alyson Outen, Valerie Doherty
Front-end Developer
Ryan Lascano
Back-end Developer
Kevin Powell, Chris Holmes, Lewis Huskey, Jerry Latimer