Laurier University

Wilfrid Laurier University is one of Canada's fastest-growing universities. Located in Waterloo, Ontario, has been consistently ranked as one of Canada's top schools for both undergraduate and graduate studies. It's three campuses serve more than 12,000 students.

  • Independent, Boise ID
  • 2008
  • Information Design, Signage & Wayfinding

Description //

After receiving an RFP for a redesigned signage and wayfinding system for the school, I decided follow the outline and design a system as an independent conceptual exercise as practice for designing wayfinding systems. As noted in the RFP, the Laurier campus was expanding and the school needed a more flexible signage system. After doing some research on campus wayfinding and looking at their existing signage, I designed a solution that was simple, clear and easy to use. The concept is modern and prominently features the school seal as a design element.

System pedestrian signage concept
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Vehicular signage concept
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Gateway arch concept
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