Description //

Meriwether hired Noot Group to help them develop a story and visual experience that would portray the spirit of the private residence club to people who had never been there. Because Meriwether Ranch was targeted towards a very specific outdoor lifestyle audience, the materials needed to be very tactile and have an authentic quality. Our flagship piece was a sales book fashioned as the personal journal of Jack Wisdom, Meriwether’s fictitious spokesman. The journal included information about the property, detailed maps and floor plan inserts, and handwritten notes and sketches from Jack that told the story of living the outdoorsman’s life on the Big Hole River.