Meriwether Ranch

Located in Melrose, Montana on the legendary Big Hole River, Meriwether Ranch is every fly-fisherman's paradise. Developed as a Private Residence Club marketed exclusively to outdoorsman, Meriwether Ranch residents can get away from it all without leaving luxury too far behind.

  • Noot Group, Boise ID
  • 2007-2008
  • Brand Strategy, Print Collateral, Advertising, Email Marketing

Description //

Meriwether hired Noot Group to help them develop a story and visual experience that would portray the spirit of the private residence club to people who had never been there. Because Meriwether Ranch was targeted towards a very specific outdoor lifestyle audience, the materials needed to be very tactile and have an authentic quality. Our flagship piece was a sales book fashioned as the personal journal of Jack Wisdom, Meriwether’s fictitious spokesman. The journal included information about the property, detailed maps and floor plan inserts, and handwritten notes and sketches from Jack that told the story of living the outdoorsman’s life on the Big Hole River.

Theme art and typographic style
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Sales book cover, designed by James Smith
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Sales book inside cover
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Chapter lead-in spread
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Basic content spread showing illustration style
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Residence floor plans, FAQs and property map inserts
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Advertisement panel placed in the Butte, MT airport
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Email newsletter template
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Project Credits

Creative Director
David Noot
Art Director
James Smith
Designer
Ryan Lascano
Copywriter
Jim Lane
Illustrator
James Smith
Photographer
Steve Bly, Steve Welsh
Front-end Developer
Ryan Lascano, James Smith, Tom Mort